Responsibly sourced, by default.
More than half of our production runs on certified sustainable materials. The rest is moving there — vendor by vendor, programme by programme. Compliance isn’t a checkbox for us. It’s the floor we build on.
People, planet, craft.
People
Audited workshops, documented fair wages and safe working conditions. No child labour, no forced labour — verified through SMETA and BSCI audits on a rolling cycle.
Planet
Material traceability, renewable energy at partner units where possible, water stewardship in dyeing clusters and a measured reduction of single-use plastic across packaging.
Craft
Long-term contracts with karigar-led workshops protect generational technique — block printing, hand-weaving, brass casting, wood inlay — and keep livelihoods rooted in their craft towns.
A growing library of better materials.
We offer sustainable alternatives across every category we source — certified, traceable and priced to actually ship at scale.
Organic & Recycled Cotton
GOTS-certified organic, GRS-certified recycled and BCI cotton across textiles and soft furnishings.
FSC-Certified Wood
Mango, acacia, sheesham and reclaimed timber from FSC-audited mills and salvage yards.
Natural Fibres
Jute, hemp, seagrass, banana fibre and water hyacinth — woven by hand in our craft clusters.
Recycled Metal & Glass
Reclaimed brass, iron and post-consumer glass remelted in artisan foundries in Moradabad and Firozabad.
Low-Impact Dyes
Azo-free, GOTS-approved dyes and traditional vegetable dyes for textiles and rugs.
Responsible Packaging
Recycled corrugate, soy-based inks, cornstarch fillers and reusable cotton dust-bags as standard.
Verified, not just claimed.
Every claim we make is backed by a third-party certificate or audit you can review. We facilitate retailer-specific programmes on top of our baseline compliance.
- GOTS — Global Organic Textile Standard
- GRS — Global Recycled Standard
- FSC — Forest Stewardship Council
- Sedex SMETA 4-Pillar
- BSCI — Business Social Compliance Initiative
- ISO 9001 : 2015
Build a more responsible range with us.
Tell us your sustainability targets — certified content, packaging reduction, carbon disclosure — and we’ll build the programme and the paperwork around them.
Start a conversation